Icom
The environmentally conscious alliance between Giflor and Icom in the natural detergency - Interview with Luca Nardiello, CEO of Icom Srl
Icom is an established name in the detergent industry. Can you tell us how the company started and what is its mission?
Icom was founded in 1983 in Pistoia, among the beautiful Tuscan hills, and since the beginning, we aimed at becoming experts in the production of household and personal care cleaning products. Our mission is to make sustainability an affordable choice for everyone, offering high-quality products that respect the environment and the health of consumers.
Speaking about your products, we noticed that the Naturerb and Organic Green Soap lines stand out for their focus on natural and cruelty-free formulations. Can you explain more about these choices?
Of course. Our Naturerb line offers gentle detergents formulated for the daily hygiene of the whole family, with a wide choice of fragrances. On the other hand, Sapone Verde Bio is positioned as a certified organic detergent, ideal for the whole family and made with ingredients from organic farming. We are committed to responding to the growing needs of consumers, who are increasingly focused on choosing conscious and organic solutions.
Clearly, sustainability is a central theme for Icom. How did you choose to integrate this philosophy into the packaging of your products?
The choice of Giflor caps was crucial in this process. Caps art. 815 and art. 655, selected for Naturerb and Green Organic Soap, represent the perfect combination of design, functionality, and sustainability. Cap art. 815, with its oval flip-top design, was chosen for its elegance and practicality, and combined with a sinuous bottle and a revamped look, it brings a modern and ergonomic touch. This solution not only meets aesthetic expectations, but also perfectly aligns with the idea of offering packaging that conveys feelings of freshness and naturalness, essential qualities for today's consumers.
As for the cap art. 655, what role does it play in the Green Soap Bio line?
The art. 655, cylindrical flip-top cap was a strategic choice for Sapone Verde Bio. Its transparency and delicate design make it a perfect complement to a product that focuses on simplicity and authenticity. The harmony between the cap and the 100% recycled and recyclable packaging makes the product aesthetically pleasing and reflects our commitment to sustainable practices, providing the consumer with an eco-friendly option from beginning to end.
How would you rate the performance and quality of Giflor caps in relation to your products?
We are very satisfied. Giflor caps perfectly complement our bottles, ensuring secure and functional closures. Through careful design, the caps not only meet our practical needs, but also help to elevate the perceived value of our products, consolidating the trust of our consumers and business partners.
What message would you like to share about your collaboration with Giflor?
With the support of Giflor, we have succeeded in combining aesthetics and sustainability, offering cutting-edge packaging solutions that reflect the best of Italian production. It is a journey we are on together, and we are excited to continue innovating for the future.
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